In a bold move that's turning heads in the fashion and retail world, Oniverse, the parent company of Intimissimi and Antonio Marras, has defied industry trends with a remarkable 4.8% revenue growth in 2025. But here's where it gets fascinating: this isn't just about selling more lingerie or luxury fashion. Oniverse, formerly known as Gruppo Calzedonia, has transformed itself into a diversified international powerhouse, reporting a staggering 3.7 billion euros in revenue, up from 3.5 billion euros in 2024. And this is the part most people miss: their exports alone surged to 2.3 billion euros, showcasing a global appetite for their expanding portfolio.
In December 2023, the company rebranded as Oniverse, signaling a shift from its roots as an innerwear and hosiery specialist to a multifaceted group that now encompasses luxury fashion, bridal wear, food and wine, and even premium yacht manufacturing. This strategic pivot has been nothing short of revolutionary. Under its umbrella, Oniverse houses iconic brands like Calzedonia, Intimissimi (now with a rebranded men’s line, Iuman), Tezenis, Falconeri, Atelier Emé, Signorvino, Oniwines, and Cantiere del Pardo. Each brand contributes uniquely to the group’s success, from Intimissimi’s celebrity-endorsed cashmere boatneck top, favored by stars like Bella Hadid and Jennifer Lopez, to Cantiere del Pardo’s luxurious Grand Soleil and Van Dutch yachts.
But here's where it gets controversial: while Oniverse has expanded into high-end retail spaces, such as Intimissimi’s new store on Milan’s prestigious Via Montenapoleone, the company insists it won’t alienate its loyal, price-conscious customer base. Matteo Veronesi, CEO of Intimissimi, emphasizes that maintaining accessibility remains a cornerstone of their strategy. Is this a sustainable balance, or will the push into luxury dilute their mass-market appeal? We’d love to hear your thoughts in the comments.
Oniverse’s global footprint is equally impressive, with 5,538 stores across 59 countries, including significant investments in Mexico, the U.S., and Turkey. A standout moment was the opening of Antonio Marras’ first flagship store outside Italy in New York’s SoHo last July, a 7,500-square-foot space that blends retail with art and history. Since joining Oniverse in 2022, Antonio Marras has flourished, expanding its retail network with stores in Turin, Florence, Rome, and beyond, thanks to the group’s financial backing.
And this is the part that sparks debate: Oniverse’s foray into food and wine, particularly through Signorvino and Oniwines, raises questions about brand coherence. While some applaud the diversification, others wonder if it dilutes the group’s identity. Oniwines, for instance, has acquired historic wineries like Pico Maccario and launched new estates like Ert1050 in the Italian Alps, but does this align with their core fashion and lifestyle offerings? Let us know what you think.
With over 350 million euros invested across its brands in 2025, Oniverse shows no signs of slowing down. From opening a new production site in Forlì to launching a hub in Marina di Ravenna for Cantiere del Pardo, the group is doubling down on innovation and expansion. As Oniverse continues to redefine what it means to be a global conglomerate, one thing is clear: their journey is far from over. What’s your take on their strategy? Do you see them as visionaries or overextended? Share your insights below!
