In a groundbreaking collaboration, ASICS SportStyle has joined forces with the London-based jewelry brand Completedworks to create a unique and artistic reinterpretation of the GEL-KAYANO 20 running shoe. This partnership marks Completedworks’ exciting debut into the world of footwear, launched under the initiative known as "Crafts for Mind."
This innovative collection takes the well-known GEL-KAYANO 20 and infuses it with a fresh perspective, elevating it to the realm of wearable art. The shoes are transformed with whimsical pearlescent bows and an array of mismatched gemstones, creating a stunning visual contrast between practicality and artistic flourish.
Crafted meticulously in Completedworks’ London studio, the limited-edition designs showcase a blend of the brand’s signature poetic aesthetic with the technical prowess of ASICS footwear. Available in timeless black and white options, these sneakers stand out with their intricate embellishments, merging everyday functionality with elements of luxury. Anna Jewsbury, the founder and Artistic Director of Completedworks, describes this project as a deep dive into the themes of femininity and ornate design, all while maintaining the practical aspects of daily wear.
But here’s where it gets truly interesting: this collaboration goes beyond just aesthetics. It is also a charitable initiative, with a portion of the proceeds being directed towards the Yorkshire Sculpture Park’s Community Programme, which focuses on artist-led activities aimed at enhancing mental well-being. This means that by purchasing these shoes, customers are not just acquiring a piece of art; they are also contributing to a meaningful cause.
Due to the delicate and customized nature of the design elements, it’s important to treat these shoes with care to prevent any damage or unwanted color transfer. The collaboration will officially launch on February 21 at 2 p.m. GMT through the Completedworks website, retailing at $300 USD per pair. Following its debut at London Fashion Week, the shoes will also be available at Dover Street Market London, with plans for a broader release at Dover Street Market Paris and Ginza in March.
As you consider this fusion of fashion and artistry, what do you think about the intersection of comfort and high design in footwear? Are we witnessing a new trend where utility meets creativity? Feel free to share your thoughts and join the conversation!
